Marketplace news from Inspire 2018

Did you miss Inspire in Las Vegas this month? Here is your quick recap of what announcements we made regarding Microsoft’s cloud marketplace.

Marketplace continues to be a big investment and focus area for Microsoft, reinforcing our commitment to making partner business opportunities the centerpiece of our efforts. To extend these investments, at Inspire, we announced some new features and functionality in our marketplace including: empowering P2P joint selling, extended private offer capabilities, expanded geographical availability of consulting offers and new integrated solutions.

A quick recap of top announcements can be found in this previous blog post.

Got a little more time to spare and want to go deeper? Check out some of the key marketplace sessions and content available on-demand.

• Grow your business with AppSource and Azure Marketplace
  The nature of cloud software sales is rapidly changing. Customers are increasingly using online marketplaces to find, try, and buy solutions. Learn about these trends in customer buying behavior and how you can grow your business with joint Go-To-Market and Co-Sell with Microsoft cloud marketplaces.
• Best practices for successful GTM in Azure Marketplace and AppSource
  So you’ve published an offer in Microsoft’s marketplace, now what? Join this session to hear how to optimize your marketplace presence for true sales lead generation and deal conversion. Learn about the programs and resources available to you to help improve your offer’s performance in marketplace and hear best practices from partners.
• Grow your PaaS or SaaS business in Azure Marketplace or AppSource
  ISVs, SIs, and MSPs are invited to join us and learn how to drive awareness, acquisition, and co-selling across your *aaS solution portfolio via AppSource and Azure Marketplace. We provide an overview of the benefits, resources, and strategies available to publishers as well as best practices for leveraging cloud marketplace‘s list, trial, and transact capabilities to amplify and promote your solutions.
• Optimize your Microsoft Marketplace listing to attract new customers
  Let us show you how to put your business front and center by creating a great listing that showcases your value. Discover how Microsoft marketplace can help you attract customers and grow your business. Explore tips on optimization and leave with action items on how to better position your listing to increase your success.

To learn more, you can check out the full catalog of recorded sessions and content from Inspire 2018 including keynote sessions.

Source: Azure Updates